Become Unignorable.
Turn listeners into lifelong superfans.
Free. A human listens to every song and replies with feedback.
Watch how a campaign runs- 01
Find real fans faster. Precision targeting + creative that converts.
- 02
Publish without burnout. A content engine built around your voice.
- 03
Own your audience. Email, SMS, and sponsorships that you control.
Since 20179,000+ campaigns28 countries
A save is the beginning. Build an audience you can bring with you.
Your music opens the door. Saves and repeat listening show where interest runs deeper. When fans opt in, email and SMS give you a direct line beyond streaming.
- 01Find Find the listeners who stay. Paid Meta campaigns put your song in front of likely fans. We judge the response by saves and repeat listening.
- 02Connect Give fans a way to stay close. Fans can choose to opt in by email or SMS. Your contacts, Meta pixel, and campaign audiences stay in accounts you control.
- 03Bring them with you Give the relationship somewhere to go. Reach people who already know your name when the next release, show, merch drop, or artist-led product is ready.
Selected results. Results vary.
The Receipts
Results vary. Every artist is different.
Every campaign runs on T.R.A.C.K.
The song, what it means, who it is for, your comp artists.
What is already working for artists like you.
Hooks written from one positioning sentence.
Three rounds of ads, one variable per round: section, hook, visual.
Scale what won, and write down why.
Watch a campaign run before you send anything.
Four minutes, start to finish.
You have paid for a spike before. Did you keep anybody?
You paid for the promo. The numbers moved for a week, then went quiet. The campaign was never built to leave you anything.
| What | The usual way | With Virra |
|---|---|---|
| What you are buying | A spike on a playlist, rented from someone else's audience. | An audience you own, yours to reach again on the next single. |
| How decisions get made | Boost a post and hope. | One variable tested per round, so every dollar answers a question about your listeners. |
| Where the next release starts | From scratch, guessing again. | From what the last round proved. |
| What counts as success | A stream number that fades when the spend stops. | Saves, opted-in fans and repeat listening, which keep working after the spend stops. |
| Who owns what you built | The playlist keeps its audience. You keep a screenshot. | The pixel and the audiences sit in your Meta Business Manager. The contacts are yours too. |
When the campaign ends, the work stays in your name.
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The pixel and the audiences
Ad spend runs through your own Meta ad account, so the pixel and every audience the campaign builds live in your Business Manager. We work on access you grant, and you can remove it any day.
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The fans
Every email and SMS contact who opted in through your fan path is yours, exported whenever you ask.
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The answers
Which section, hook and visual won, written into your campaign record. Yours whether or not you run another campaign.
No bought playlists. No bot streams. Ever.
Real ads shown to real people. Botted streams can now cost artists penalties and catalogue removals.
If you ever find a bought stream, we refund 150% of our fee.
Not a credit and not a partial. Find a stream on your song that came from a playlist we bought or a bot we paid for, tell us, and you get back one and a half times the management fee you paid us.
Start with one song.
- 1Send the song.
A few minutes: your Spotify profile, the track, your listener count, your budget.
- 2A human listens to the full song.
We reply either way.
- 3If it is a fit, we send you the plan.
What we would test first on your song, and in what order.
- 4The ads go live.
Weekly updates, and a written plan for the next release at the end.
Best fit
- Pop, rock, country, or metal
- 5,000+ monthly listeners
- Professionally recorded music
- Usable video assets, or willing to film
- Can budget at least $500 a month, our fee and the ad spend combined.
- Tried playlisting or agencies and wants something more serious
Not a fit
- First releases, or not yet on Spotify
- Anyone looking for bot streams
- Expecting guaranteed viral fame
- Unwilling to provide assets or access
- Only wants streams, not a fanbase
The most common reason we say no is that somebody is too early, rather than that the music is not good enough.
FAQ
What does it cost? +
Plan on at least $500 a month, our fee and your ad spend combined. Ad spend is the larger part, and it runs in your own Meta account.
What if I am under 5,000 monthly listeners? +
Send the song anyway. If it is too early for paid campaigns to work well for you, we would rather tell you that than take your money.
Can a manager or label do this for an artist? +
Yes, with the artist's agreement. Enter the artist's Spotify profile when you send the song and use your own contact details. Everything the campaign builds stays in the account it was built in.
What do you actually guarantee? +
That the ads are real, shown to real people, and that the work gets done. We do not guarantee streams, virality or fame, because nobody honestly can.
Play us your music.
The hard part is watching a song you believe in go quiet, then doing it again six months later from the same standing start. Every release without a system costs you twice: the money, and the people it reached who you cannot invite to anything.
A human listens to your track and tells you whether now is the right time to put money behind it. We turn away most artists who apply, so a yes from us means something.