Dreamchaser Case Study
Synth-pop based solo project Dreamchaser decided to have us help promote one of their newest singles, Neon Nights.
When we started working with the track we had no previous data to use or major fan base to engage, so we focused on finding, creating and eventually retaining one, from scratch, and with the kind of music we had, it was easy. Dreamchaser brings to the table a flashy, dreamy and very futuristic sound and vibe to the table, so identifying potential fans was quite easy. By resorting to testing out different audiences based on his visuals and sound, we were also able to find fans outside of the musical sphere (gaming and TV shows were a big hit) and that allowed for the incredibly quick growth we achieved in just 30 days.
- 30 days