Love The Hate Case Study

Love The Hate

The ad campaign was brought in conjunction with the band's newest release. Along with radio push, the focus was to maximize impact on YouTube, socials and Spotify.

Testing for the best audiences, with the song and video we had available, didn't take long. In less than 24 hours we knew who we wanted to target and who was, and wasn't, responsive to the ads.

We maximized results gotten from targeting similar artists, and once we had enough data, we focused on creating our own audiences and lookalikes based off of the views and engagements our last ads have had, lowering our costs per result, and seeing a steady increase in numbers across the board for the band.

In one short month we've increased listeners by 465%, streams by 419% and followers by 187%.

1 month